Quick Guide to Corporate Event Design for Event Planners

December 19, 2022

Designing your event is distinct from the planning process. Corporate event planning typically involves event logistics such as venue selection, administration, and event budget management. In contrast, event design focuses on visual elements related to the guest experience.

Corporate event design and planning each have specialized procedures, however they aren’t entirely separated during the event production process. Instead, both teams work in a complementary fashion to fuse practical details with visual elements to produce an exceptional event experience aligned with the company’s goals and objectives. 

Components of Effective Event Design

Event design focuses on the aesthetic aspects of an event, such as furniture style, decorations, and lighting. Both large and small events benefit from event design to transform the mood and atmosphere of the venue.

Components of successful corporate event design include:

Venue and Layout

The first step for most corporate event planners is determining where the event will take place. Factors include the number of event attendees, room orientation, window locations, lighting fixtures, and space required to accommodate event rental equipment

Determining the space depends on numerous factors, including the size of the reception area, standing and seating arrangements, and extra rooms for guest activities. Event designers then take these specifics to configure a specific design using visual elements.

Furniture and Equipment

Event planners usually determine how many tables and chairs are required for the event. In contrast, event designers choose the style of furniture, colors, and textures. Besides choosing the furniture style, designers also make placement decisions that maximize the use of space.

Some types of events are best suited to row seating, while others make use of tables. Chairs can be placed in rows, a semi-circle, or staggered in a pattern throughout the room. In addition to arranging the furniture, designers also determine the optimal placement of audio and visual equipment so all guests can hear the speakers and have a clear view of the stage.


LED lighting technology has advanced rapidly in recent years, providing designers with numerous choices.  

Designers consider fixture type, size, brightness, and color temperature when choosing lighting. For example, bright or “cool” lights are best-suited for environments that prioritize learning and productivity, while lower temperature “warm” lighting is ideal for social settings.

The choice of lighting fixtures is also essential. Ambient or general lighting on the ceiling illuminates a large space at a uniform level without focusing on a specific area. Accent lighting highlights a particular part of a space, such as a textured wall, artwork, or item during a product launch. Task lighting such as table lamps, pendants, and floor lamps are typically used for work areas. 


Event decorations add visual interest to the space. Some types of decorations may be purely aesthetic such as flowers or artwork. Others fulfill specific event requirements, such as an awards display or digital logo on a stage. 

Event stage design is a critical part of the event planning process because it defines the tone, style, and theme of the occasion. Designers focus on the layout of furniture and decorations on the stage while incorporating lighting elements to create an enjoyable visual experience.

Event Design is a Critical Part of In-Person and Virtual Events

Event success depends on numerous practical elements, such as venue location, quality audio, and professional video. Event design pulls all those components together in a cohesive design that enhances the guest experience.

All event types and sizes benefit from professional event design. Even virtual events can incorporate modern design elements to create an enhanced online experience through the use of color, props, and lighting.

Corporate Events Upgrade Your Business Profile and Benefit Your Team

Corporate events such as guest lectures, trade shows, conferences, and launch parties enhance your company profile and expand your network. In addition, employee-focused events create team-building opportunities, support company culture, and increase worker retention and job satisfaction. Besides traditional events such as holiday parties, managers are increasingly incorporating creative corporate event ideas to unite their teams, including guest lectures and retreats. 

Factors to Consider When Planning Your Next Event

Corporate event planning is a comprehensive process that combines multiple elements, including organization, administration, budgeting, and guest registration. Other factors to consider include:

Stage Design

The stage is a central focal point for guests, making stage design critical to the success of your event. Elements to consider during the planning process include the type of corporate event, lighting, props, decorations, podium placement, and screen size.

Renting vs. Buying Event Equipment

Renting event equipment usually makes sense for most businesses for the following reasons:

  • Rental equipment is usually more up-to-date and offers better performance.
  • Most rental companies provide on-site support during the event.
  • Renting equipment reduces complexity for event planners and allows them to focus on the guest experience.
  • Audio and visual equipment depreciates quickly and requires storage space.

Professional Video Production

Professional event video production offers more than just a record of your event. High-quality video can be split into multiple segments for future event marketing on your website and social media. 

Video professionals also help companies live-stream events and virtual meetings. Broadcasting events live on the internet gives businesses the opportunity to expand their audience and generate additional revenue streams. In addition, professional video services add significant production value, ensure top-notch audio quality, and make sure technical issues are kept to a minimum.

Learn More About the Corporate Event Planning Process

Kramer Productions helps set the stage for successful corporate events with services that include equipment rental, stage design, event design, and professional videography. 

Our industry experts support you throughout the entire event planning process, from idea generation to event execution. Click the links below to learn more about our event design and planning approach:

Corporate Event Ideas

Event Stage Design

Event Video Production

Event Equipment Rentals

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